Monday, March 01, 2010

Rudetackle: genius football t-shirts

Late last year, I worked on the html/php design of the web site of an old friend of mine. The site is called It's basically an e-commerce site for designer-made football (or soccer if you're North American) t-shirts.

It was a fun little project to do. It took me a couple of week-ends, but I think the result is amazing.

On the graphic design side, the design is simple and slick, with lots of white space and cool fonts. Basically, the visitor's attention is completely focused on the product, the football t-shirts, and is not distracted by useless or overwhelming design elements. On the e-commerce side, I got to learn how to integrate with a Zazzle store, which turned out to be much simpler than anticipated, even if Zazzle has the worst documentation ever.

And now, comes the ultimate test of's success, the FIFA Football World Cup in South Africa: will the site succeed in attracting customers and sell footbal t-shirts?

It all depends on the marketing I guess.

Here is a screen shot of what the site looks like:

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